Sorry but this form will not work without cookies enabled. Please adjust your browser settings to enable cookies to continue. For more information on how to do this please see ourChính sách Bảo mật.

Năm phản hồi tốt nhất
  • Phương pháp tiếp cận độc đáo

    Chúng tôi mang tới những tinh hoa của hai nền giáo dục Anh Quốc và Việt Nam.

    BVIS Hanoi Trường chúng tôi Ảnh Mega

  • Phát triển lãnh đạo tương lai

    Học sinh của chúng tôi tự tin, sáng tạo, nhiệt huyết và sẵn sàng trở thành những nhà lãnh đạo tương lai.

    BVIS Hanoi Students

  • Truyền cảm hứng cho học sinh

    Đội ngũ nhân viên của Trường luôn tận tụy để hiểu rõ mỗi học sinh và điều chỉnh phương pháp giảng dạy, qua đó đảm bảo sự thành công của tất cả các em.

    BVIS Hanoi Staff

  • Thắp lửa đam mê học tập

    Trang bị cho học sinh công cụ học tập hữu ích và rèn luyện khả năng để thành công ở cả Việt Nam và nước ngoài.

    BVIS Hanoi Curriculum

  • Hãy bắt đầu cuộc hành trình của bạn với chúng tôi

    Những thông tin quan trọng giúp bạn kết nối với nhà trường.

    BVIS Hanoi Admissions

  • Mỗi ngày đến trường là một trải nghiệm

    Luôn có những điều mới mẻ và thú vị chào đón bạn hàng ngày.

    BVIS Hanoi News & Blogs

Director of Admissions and Marketing (DAM)

  • Period: Full Time
  • Contract:
  • Closing date for applications: 04 Tháng Hai 2019

JOB TITLE

Director of Admissions and Marketing (DAM)

JOB PURPOSE

You will be responsible for working with the School Principal, SLT, Regional MAC Team and School MAC team to create an outstanding experience for parents and students throughout every stage of the Parent Experience Journey (PEJ).

You will set all relevant policies, procedures, quality and customer service standards and ensure their delivery to all prospective families and influencers. You will be an exceptional leader of people, coaching and develop your Admissions, Marketing and Communications team members, influencing across the school as a valued member of the School Senior Leadership Team and acting as an ambassador for the school through external outreach.  You will be responsible for annual student targets, and formulating Admissions and Marketing strategies (1 year and 3 year plans).

REPORTING TO

Regional Director of Admissions & Marketing

School Principal

DIRECT REPORTS

Admissions Manager  

Marketing Manager

Communications Officer

Admissions Officers/ Receptionists

AVA staff

OTHER KEY

RELATIONSHIPS

Internal

  • School Principal
  • SLT
  • Academic Faculty
  • Regional Director of Admissions and Marketing
  • Regional Head of Marketing
  • Central MAC Team in HK
  • Other global MAC team members

External

  • Parents and students
  • External network including relocation agents, embassies, chambers, education agents, feeder schools, employers and key accounts
  • Marketing agencies
  • Press and media contacts
  • Marketing services suppliers

PACKAGE

Competitive remuneration and benefits

SAFER RECRUITMENT

The British Vietnamese International School, Hanoi is committed to safeguarding and promoting the welfare of children and applicants must be willing to undergo child protection screening appropriate to the post, including references from previous employers in accordance with our recruitment policy. Interviews will be conducted in person, and they will explore candidates’ suitability to work with children.

DUTIES & RESPONSIBILITIES

1. PARENT EXPERIENCE JOURNEY (PEJ)

- Adapt and implement the Parent Experience Journey for the school.

2. ADMISSIONS

- Lead, coach and guide the Admissions team to deliver annual enrolment targets.

3. REPORTING AND DATA ANALYSIS

- Lead, coach and develop the team to maintain accurate data in school systems, enabling responsive decision making through the enrolment process and accurate forecasting during annual planning.
4. MARKETING & COMMUNICATIONS

- Lead, coach and guide the Marketing & Communications team to understand the needs of internal and external stakeholders and develop marketing and communications strategies and activities which deliver the key school messages in a timely, relevant and engaging way.

5. EVENTS

- Oversee the development and execution of the school event calendar to bring to life the unique identity of the school and showcase the school in the best light possible.

6. EXTERNAL OUTREACH

- Devise and lead an outreach programme to energize the external network of the school and to position the school as the first choice within the market.

7. LEADERSHIP, COACHING & TRAINING

- Provide appropriate leadership, coaching and best practice sharing to MAC team, the Principal, SLT, academic faculty and regional / global MAC team.

- Take a proactive approach to personal development planning using company toolkits and procedures as appropriate.

8. Philosophy and values:

We are ambitious for our students, our people and our family of schools. Candidates should promote and adhere to the Company Vision and Values:

  • Opportunity
  • Impact
  • Leadership
  • Respect

Each individual must ensure that they meet their statutory responsibilities and Company policies with regard to Health and Safety, Equal Opportunities and other relevant legislation and undertake any other appropriate duties as allocated by the Principal

 

PERSON SPECIFICATIONS

Qualifications / Training

  • Bachelor’s Degree

Essential

Experience / Knowledge / Skills

  • Vietnamese only

Essential

  • Evidence of relevant sales and marketing experience /roles

Essential

  • 7-10 years of experience in a Sales / Marketing role with demonstrated success in growing / increasing sales in a competitive market

Essential

  • Fluency in English.  Another language is an asset

Essential

  • Experience of high level networking to build creative and mutually beneficial relationships that positively impact on strategic and tactical business development

Essential

  • Understanding of and the ability to build strong customer advocacy and repeat client loyalty and retention

Essential

  • Experience of having worked within a service delivery sector, education sector experience a bonus

Desirable

  • Strong leadership skills and proven ability to manage a team to achieve and succeed desired outcomes

Essential

  • Strong analytical skills and proven record of using data and research to support initiatives undertaken

Essential

  • Ability to build, manage and motivate cross functional high performing teams

Essential

  • Experience of working with CRM systems and integration with the sales life cycle

Desirable

  • Experience in monitoring competitor market activity

Essential

  • Experience in using digital and social media trends and tools to influence the sales life cycle

Desirable

Personal Attributes

  • Commercially aware and results driven with good business acumen

Essential

  • Curious and creative

Essential

  • Self-motivated, flexible and adaptable to different tasks at hand

Essential

  • Proactive and able to prompt others to ensure deadlines and targets are achieved, calm working under pressure

Essential

  • Uses evidence to support arguments or positions taken

Essential

  • A strong sense of the ‘other’ and an ability to empathise

Essential

  • Has gravitas that allows him / her to be accepted by other stakeholders in the school

Essential

  • High level of integrity

Essential

  • Excellent time management and organisational skills

Essential

  • Excellent communicator both oral and written

Essential

  • Excellent attention to detail

Essential

  • Affinity with and interest in education

Essential

 

        Remarks: The more detailed JD will be sent to the shortlisted candidates.