Alison Copus joined Nord Anglia Education in July 2014. Alison’s background is in international marketing with TripAdvisor, Virgin and American Express.
With TripAdvisor for 6 years, Alison built their first marketing team outside the US market, accelerating their European membership. She was also responsible for creating new revenue streams such as TripAdvisor for Business, a new service designed to help businesses connect directly with TripAdvisor’s users. During this period, TripAdvisor became the world’s largest travel website.
Prior to this Alison was with the Virgin Group for 14 years, including 12 years at Virgin Atlantic in which she was responsible for elevating the brand, in particular driving innovations in Upper Class, and launched Virgin into 16 countries. She also launched The Branson School for Entrepreneurship in Johannesburg, to provide a free business education and micro-investment programme for the previously disadvantaged community.