Melissa Farrell is a Sales and Marketing leader in the Retail Industry working with early stage and start-up companies. She was on the ground floor when TracFone Wireless started it’s launch in the US. In five year’s time she sold and rolled out numerous retailers including Target, Best Buy, HSN, QVC, Eckerd Drugs and Radio Shack. The company grew from $50M to $830M top line revenue in that five years, and is now the nations 3rd largest wireless provider. Most recently, Melissa launched an entirely new and innovative product into the US, BubbleBum. As Vice President of Sales, she directed all efforts of establishing a new company in the US including: Import Logistics, Accounting, Warehouse Facility, Manufacturer Rep Firms and Distribution.
Once the foundation of the new company was established, she conducted all aspects of the Sales/Marketing effort and launched the product into Walmart, Target, Amazon.com, BuyBuy BABY, Brookstone, Meijer, ToysRUs.com, Sears.com and more. In her spare time, Melissa plays doubles tennis, she enjoys cooking and especially loves boating and spending time with her husband Al, and their three terrific kids.