What is it?
It is difficult to find a person that does not use the Internet. We talk with our friends via Facebook, Snapchat or WhatsApp, post our photos on the Instagram, watch videos on YouTube. All this information we leave on the Internet is our “digital footprint”. It can be later seen by other people or tracked in database so it is very important that we pay attention to what footprints we leave behind.
How does it affect people?
- College admission – All aspects of an applicant are taken into consideration when applying to college, including the applicant’s online presence. When applying make sure to privatise all your social networking accounts from the general public. Also, make sure your profile picture is neutral because colleges monitor even the slightest details, such as a screen name or a post on social media that could imply “bad behaviour.”
- Advertisement – Retailers and product review sites can follow your movement around different sites in order to put the targeted advertisements about products you searched about recently.
- Identity Thieves – All online activities builds a digital footprint that can be used for identity theft crime, which is basically impersonating someone, usually for financial gains.
- Jobs – According to The Career Builder, 63% of hiring managers decide not to hire a person because of posts they find online implying drinking or using drugs, poor communication skills, previous criminal behaviour, and immaturity due to an unprofessional screen name.
Below is an informative YouTube clip if you want to know more about your digital footprint.
KS3-5 Humanities Teacher
Assistant Head of IBDP, Year 12 & Pre IB Leader