Gia Han’s research, titled ‘A Behavioural Perspective on Vietnam's Corporate Safety Measures and Nudges in COVID-19’ explores the application of using ‘behavioural nudges’ to increase workplace safety compliance in the context of the COVID-19 pandemic.
In her Economics lessons at BIS Hanoi, Gia Han learnt how behavioural nudges can shape individual actions in the market. Intrigued by this concept, she conducted her own research to explore how behavioural nudges have also been proven to tackle the irrational biases which can threaten an individual’s safety during pandemics.
At a time when Hanoi was beginning to ease its COVID-19 restrictions, Gia Han quickly understood the relevance and value in exploring this concept further.
“With companies shifting back to physical workplaces, I realised the timely importance of applying behavioural nudges to corporate settings,” explains Gia Han.