The British International School Abu Dhabi is looking to appoint an outstanding Marketing Manager to join a well-established, supportive team in a highly successful and expanding school.
About the Role
Reporting to the Director of Admissions and Marketing, the Marketing Manager will lead the Marketing team to reach targets set for school growth. This is done through developing and implementing an effective marketing strategy in line with Admissions and school management direction, generating increased interest in the school, enhancing its reputation, and engaging all staff in positively marketing a common message.
The Marketing Manager will build and develop relationships with external agencies, the PTA, the school’s management team and the wider Nord Anglia Group in order to promote the school and its activities within the community.
A thorough understanding of the local market and the international educational context is required to develop, plan and manage appropriate marketing campaigns and monitor and evaluate their impact.
The Marketing Manager will also provide expertise in managing and promoting school events, overseeing internal publications (such as the website, yearbook and weekly newsletter), social media coverage and all other communication channels.
The successful candidate will have the following qualifications, skills and experience;
- A bachelor’s degree in business or marketing
- Demonstrable marketing and project management skills and experience.
- In depth knowledge of consumer marketing theory and practice and customer relationship management.
- Business development or sales experience.
- Experience of commercial marketing of schools / educational projects.
- Experience of leading a team.
- Excellent networking and relationship building skills.
About Our School
The British International School Abu Dhabi is a highly successful, growing school with a committed and inspirational team of which operates with a highly motivated team of teaching and administrative professionals at its heart. Our close-knit, supportive team is honoured to be at the centre of our community, educating over 1700 young people from more than 70 nationalities.
In addition to being highly successful in its own right, The British International School Abu Dhabi is a member of the Nord Anglia Education family of schools. Nord Anglia Education is the world’s leading premium schools organisation. We are a fast-paced and growing family of 47 international schools in China, Europe, the Middle East, South East Asia and The Americas, providing outstanding education to approximately 45,000 students from preschool through to the end of secondary education.
Each Nord Anglia Education school is unique in character and designed to meet the needs of its community. We believe that being part of our family of schools gives our students a special advantage, having a wide range of resources and support available to enhance their success. We also create unique opportunities to benefit our students and staff, such as the Global Campus, Nord Anglia University, and our collaborations with The Juilliard School, Massachusetts Institute of Technology (MIT) and King’s College London.
Applicants should submit a CV, letter of application and the details of two professional referees, one of which should be your current Line Manager.
The closing date for application is 7th April 2018. Interviews will be conducted at the School.
At Nord Anglia Education we are committed to providing a world class, safe, happy environment in which children and young people are able to thrive and learn. We are committed to safeguarding and promoting the welfare of all our pupils irrespective of race, ability, religion, gender or culture.
All post holders having regular unsupervised contact with children are subject to appropriate national and international vetting procedures including satisfactory criminal record checks from both Country of residence/birth and any Country of residence within the last 10 years.