The purpose of the competition was to provide students with an opportunity "to apply all the language they have learnt this year in a meaningful and engaging context". The competition was set up for schools around the world for the following languages: Arabic, Chinese, EAL/ESOL, French, German, Greek, Indonesian, Italian, Te Reo Māori, Japanese, Malay and Spanish. Students entering the competition had to create a 2-3 minutes long video related to the theme "My life".