Guillermo, or Hugo as he is better known to us, is a graduate of the Class of 2009. Born in Spain, he grew up in Latin America and joined us in eleventh grade, being awarded the Economics HL prize on his last year.
After ICS, he studied at Harvard, where he majored in Psychology and discovered Urban Design, in which he obtained a postgraduate degree from University College Dublin in 2015.
He has worked in various capacities within the marketing industry across four countries, from copywriter in São Paulo to futures researcher in London, and published his photography in various formats, including as a clothing line.
He insists on living in Madrid and, along with two partners, is setting up Windose, a personal innovation consultancy that helps clients fulfil their short- to mid-term objectives by prescribing them tailored stimuli and content from various branches of Psychology.