Many year groups headed for an invention theme. However, the Year 4 team decided to take a more real life approach. Year 4s were provided with four, real life examples of footwear, all of which using technology in some way.
Their first task was to take these products (all in early design) and create market research questions to help their business team decide which product would be the most viable option to bring to market. They then conducted some market research in the form of a Year 1 and Year 5 focus group interview, feeding back to their business teams by holding a business meeting.
Having chosen their product to take forward, their next task was to create a new brand with a logo and name. Drawing on their creativity, the business teams created new names and linked their logos and slogans to these. Thus far, our project has included many different subject areas, involving a variety of skills, such as; collaboration, creativity, curiosity, open-mindedness, fluent and flexible thinking, as well as many others!
Over the next week, business teams will create a prototype (using a plain, white trainer) to reflect their branding and build an advertising campaign, including a billboard poster and a 30 second, live action TV ad. These business projects will then be pitched to a team of ‘investors’ to identify the viability of their business plans and suitability of branding and advertising.
By Francis Burgess
Year 4 Cranes Class Teacher