Vicky Zheng

Vicky Zheng holds an MBA from the University of Liverpool, and has an academic background in marketing and communications, providing her with a strong foundation in strategic marketing and effective communication across international contexts. 

Vicky brings over 20 years of valuable experience from marketing and digital strategy roles, where she has led projects to lift brand presence and enhance community engagement. Her understanding of student and family journeys, combined with her ability to deliver clear and compelling messaging, directly informs her approach to admissions and school communications.

In her role as Admissions and Marketing Director at The British School of Beijing, Shunyi, Vicky applies her marketing expertise to support families throughout the admissions journey. She is committed to transparent communication, consistent branding, and creating a welcoming experience that reflects the school’s values and learning culture.

Outside of work, Vicky enjoys exploring different cultures, and connecting with people from diverse backgrounds, reinforcing her passion for working within an international school community.